The legal documents market
Posted in General on January 17th, 2012 by adminLegal docs sites gaining traction
Whilst many lawyers are still snoozing and don’t recognize that the market for legal services online, like the market for everything online, is becoming ever more important, a number of the new breed of legal document suppliers are well and truly “making hay”.
Whilst one size may not fit all with many legal documents, as against this, there are many situations where a standardized or fairly standardised legal contract or document, available at a tiny fraction of the charges of solicitors, is a very attractive option, particularly now that a number of the legal document suppliers are offering interactive services and documents.
As a sign of this burgeoning market and threat to law firms who simply continue burying their heads in the sand, a mere 5 months after raising $18.5 million, Rocket Lawyer, one of the most successful of the US online legal services providers has now raised a further $10.8 million.
Like many of the legal services companies, in addition to selling document, contracts, legal forms and other services, the power of their site and their brand is being used to partner up with relevant local law firms for situations where the standard contracts does not fit a particular set of issues or circumstances. Again, smart thinking. We have to say we have little sympathy with lawyers, many of whom have done little to nothing to invest in their own marketing and then whinge when other companies do their marketing for them, charge them fees and then control the legal marketplace.
